Senior Marketing Analyst

More than a mission, C2FO is a better financial system, changing the way every business gains access to the working capital they need to thrive. At C2FO, everyone is an employee-owner which means we’re all invested in our work and team members. We’re a company of team players and self-starters finding new and innovative ways to get things done. If you’re excited to learn, grow, and leave your mark on our fast-growing organization, C2FO may be the place for you.

About C2FO

Headquartered in Kansas City, USA, C2FO has more than 450 employees worldwide, with operations throughout North America, Europe, India, Asia Pacific, and Australia. C2FO is the world’s largest on-demand working capital platform. Our mission is to ensure every business has the capital needed to thrive and we have delivered more than $445+ billion in funding to businesses since our founding. How do we do this? By providing fast, flexible, and equitable access to low-cost capital through our easy-to-use platform.

We provide technology with a human touch, giving our customers the direct support they need and ensuring our team members have the tools, resources, and work environment they need to deliver on our promise to customers. With the C2FO platform, businesses worldwide have more working capital to fuel their growth, create jobs and develop new products.

Benefits

At C2FO, we take care of our customers and our people – the vital human capital that helps our customers thrive. That’s why we offer a comprehensive benefits package, flexible work options for work/life balance, volunteer time off, and more. Learn more about our benefits here. https://www.c2fo.com/amer/us/en-us/about-us/careers

About the Role:

The Senior Marketing Analyst plays a critical role in informing business strategy through advanced data analysis, performance measurement, and actionable insights. This role is responsible for analyzing marketing and business performance data, developing dashboards and visualizations, and generating strategic recommendations that drive growth and operational excellence. The Senior Analyst works closely with cross-functional teams to uncover trends, identify opportunities for improvement, and support data-driven decision-making. They are a key thought partner to marketing and leadership teams, with a focus on improving processes, customer outcomes, and business efficiency.

Essential Duties:

• Analyze complex marketing and business data to identify trends, patterns, and actionable insights
• Develop and maintain interactive dashboards, reports, and visualizations to monitor marketing performance and KPIs
• Partner with marketing, product, finance, and operations teams to support campaign measurement, customer segmentation, and ROI analysis
• Build financial and forecasting models to evaluate marketing strategies and investment opportunities
• Translate analysis into clear, compelling recommendations for senior stakeholders
• Identify and execute automation and process improvement opportunities in data workflows
• Conduct root-cause analysis and propose data-backed solutions for performance gaps
• Support A/B and multivariate testing strategies and interpret test results
• Stay informed on marketing analytics best practices, tools, and technologies
• Support data governance efforts and help maintain high-quality data standards
• Analytical Expertise: Skilled in interpreting complex datasets and generating insights that drive business decisions
• Business Acumen: Understands marketing concepts, financial modeling, and how analytics impacts business strategy
• Technical Proficiency: Strong skills in SQL (e.g. Redshift, SQL Server, PostgreSQL), Excel, BI tools (e.g., Tableau, Power BI). Experience with DBT or other SQL-based transformational tools is a plus
• Cross-Functional Collaboration: Works effectively with marketers, engineers, product managers, and finance teams
• Communication: Able to distill complex findings into clear, actionable recommendations for technical and non-technical audiences
• Initiative: Proactively identifies areas for improvement and independently drives initiatives to completion

Work Environment:

• Travel Requirements: This position is not expected to require travel
• Hybrid: This position is hybrid, allowing flexibility to work from home, which requires a reliable internet connection in a private setting, and from the office, which is a collaborative open-office environment with access to private meeting spaces as needed

Basic Qualifications:

• Bachelor’s degree in marketing, finance, business analytics, statistics, computer science, or a related field
• 3+ years of experience in marketing or business analytics, preferably in financial services, fintech, or a data-rich industry
• Demonstrated experience using SQL and BI tools to analyze, report, and visualize data
• Strong understanding of marketing KPIs, attribution modeling, customer segmentation, and campaign performance metrics
• Proven ability to manage multiple priorities and communicate results clearly to stakeholders
• Working knowledge of AI-powered tools and automation to improve efficiency, streamline workflows, and support informed decision-making in day-to-day work

Preferred Qualifications:

• Experience with Google Analytics or other web-based analytics platforms, marketing automation platforms (e.g. Hubspot, Marketo), customer data platforms (CDPs), or CRM systems (e.g. Salesforce)
• Familiarity with business loan products, credit risk analysis, or financial services data models
• Experience documenting processes and contributing to data quality/governance initiatives

Commitment to Diversity and Inclusion.

As an Equal Opportunity Employer, we not only value diversity and equality, but we also empower our team members to bring their authentic selves to work every day. Our goal is to create a workplace that reflects the communities we serve and our global, multicultural clients. We recognize the power of inclusion, emphasizing that each team member was chosen for their unique ability to contribute to the overall success of our mission.

We do not discriminate based on race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment decisions are based on qualifications, merit, and business needs.

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