Position Summary

The Senior Growth Marketing Manager is a key contributor in driving customer acquisition, retention, and revenue growth. This role is responsible for developing and executing performance-focused marketing strategies across digital channels and lifecycle stages. With strong analytical skills and a test-and-learn mindset, the Senior Manager will lead high-impact campaigns, collaborate across teams, and use data to optimize the customer journey. This role blends strategy and execution, with a focus on experimentation, performance optimization, and cross-functional coordination.

Essential Duties and Responsibilities

• Develop and execute integrated growth marketing strategies across channels, including but not limited to email and in-product
• Analyze data to uncover insights, track KPIs, and drive continuous performance improvements
• Own customer funnels — acquisition, activation, engagement, or retention — and improve conversion rates at each stage
• Design and run experiments to validate campaign hypotheses and optimize key touchpoints
• Collaborate closely with marketing, product, sales, data analytics, relationship management, and engineering teams to drive cohesive and effective campaigns and experiments
• Present campaign performance, growth insights, and opportunities to internal stakeholders using data-driven methodologies
• Stay on top of industry trends and emerging growth strategies to test and adopt
• Contribute to a global, collaborative, high-performance team culture focused on learning and iteration

Basic Qualifications

• Bachelor’s degree in marketing, business, or a related field (or equivalent experience)
• 4-6+ years of relevant marketing experience, with hands-on growth or performance marketing background
• Proven track record in managing multi-channel campaigns and driving measurable business impact
• Strong communication and collaboration skills
• Understanding of experiments and testing best practices
• Demonstrated analytical skills with required SQL proficiency, alongside experience with Google Analytics and Excel.
• Experience working in agile and fast-paced environments
• Familiarity with CRM, marketing automation platforms, AI tools, and A/B testing tool

Preferred Qualifications

• Experience in B2B environment, especially tech, fintech, SaaS, or marketplace models
• Understanding of growth stacks (e.g., attribution methods, CDPs, segmentation platforms)