Looking for a job to get you out of bed?

We are seeking a passionate, experienced Senior Analyst, Marketing Technology to join Casper’s Data & Analytics team as we continue building our analytics and data science capabilities. Our vision to be the world’s most-loved and largest sleep company is supported by leveraging data and insights to drive the business forward. Data & Analytics powers data-driven decision-making across the industry and enables Casper to efficiently produce, manage and consume high-quality data.

As the Senior Analyst of Marketing Technology, you will own Casper’s marketing data and Looker ecosystem, and act as a thought partner to the CRM and Growth teams. You’ll deliver insights that shape lifecycle programs, SMS and email redesigns, and long-term experimentation strategy. You’ll help the organization better understand customers throughout their journey — from first purchase to repeat to lapsed — and build a data-driven roadmap that strengthens retention and lifetime value. This role is ideal for someone who is both analytically rigorous and commercially minded — someone who can run the numbers, build the dashboards, challenge results from vendors, and influence the strategic direction of customer marketing.

Casper (Casper.com) believes everyone should sleep better. Casper has a full portfolio of obsessively engineered sleep products—including mattresses, pillows and bedding—designed by the Company’s in-house design team. In addition to its e-commerce business, Casper has over 40 retail locations across the United States and its products are available at a number of retailers.

This is a hybrid role, requiring that you work 3 days per week from our NYC office.

When you’re not catching zzz’s, this is what you’ll do...

• Bring data-driven insights to email/SMS program redesigns to improve engagement, retention, and customer experience
• Analyze customer behavior and purchasing trends across new, repeat, loyal, and lapsed customers to influence lifecycle strategy
• Design and support A/B and long-term CRM tests — helping size tests, define success, and deliver clear results
• Validate results from third-party testing partners to ensure accuracy and trustworthy insights
• Own Looker for the marketing organization — building dashboards, ensuring data accuracy, and enabling self-serve insights
• Create and maintain customer and lead health dashboards that guide CRM and Growth decision-making
• Act as a strategic thought partner to CRM leadership — contributing to readouts, shaping narratives, and strengthening recommendations
• Support onboarding and measurement strategy when bringing on new marketing or CRM partners

Our dream candidate is/has...

• 3-6 years of experience in CRM, marketing analytics, customer insights, or growth analytics
• Strong SQL and experience working with Looker and a cloud data warehouse (Redshift preferred)
• Experience with ESP/SMS platforms, CDPs, and marketing or experimentation tools
• Experience analyzing lifecycle performance, retention, LTV, and CRM program effectiveness
• A strong grasp of testing methodology, incrementality, and experimentation best practices
• Ability to turn complex data into clear insights and persuasive stories for marketing stakeholders
• Comfortable pushing back and validating vendor results — ensuring insights are statistically sound
• Bachelor’s or Master’s degree in a quantitative field (Economics, Marketing Analytics, Statistics, Data Science, etc.)
• Nice to haves:
  
  • Background in retail, eCommerce, or consumer goods
  • Familiarity with dbt and Airflow
  • Some exposure to pricing, promo, or offer strategy testing

Targeted Annual Base Salary Range: $85,000-105,000 USD

Casper’s compensation philosophy ensures that the actual base salary is based on factors including but not limited to skills, education, experience, special training, time in position, and/or years of service.

We recognize that annual base salary is just one part of a total rewards package. In addition, we offer a comprehensive benefits package, wellbeing resources, and other perks including:

• Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)...
• Paid Time Off. We believe in the power of rest so take the time you need to recharge.
• Dream-worthy gifted products after tenure milestones!
• Employee Discount to use on whatever you like (with a few exceptions) and product discounts for friends and family!
• … and more!

If you dream about this stuff this job is probably right for you. We look forward to learning more about you!

As part of our hiring process, employment offers are contingent on the successful completion of a background check and drug screening, where permitted by law.

Candidates must be authorized to work in the United States without the need for current or future employer-sponsored visa support.