Job Locations MX-MEX-Mexico City

ID 2026-18440

Category

Marketing & Design

Employee Class

Regular

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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We are seeking a Growth Marketing Manager to join our marketing team. The position is responsible for designing and implementing campaigns and growth strategies that drive user acquisition, conversion, and retention enhancing high local relevance. The ideal candidate should have a strong background in marketing analytics, creative optimization, and user segmentation, with a proven ability to cross-collaborate with relevant stakeholder and translate data insights into actionable marketing initiatives that generate measurable business impact.

The role requires a deep understanding of the Mexican market and user with the ability to effectively communicate insights, performance outcomes, and local growth opportunities to international stakeholders.

• User driven In-App Growth Strategy: Design and execute data-driven campaigns in collaboration with Operations team, that increase acquisition, conversion, and retention of users, ensuring comprehensive alignment with business goals and relevant local user insights and needs.


• Promotional Program Development: Propose and design promotional programs and campaign formats, including benefit definition and mechanic design, to optimize acquisition, engagement, and retention performance based on local growth opportunities.


• Campaign Optimization: Periodic in-app adversiting visual ads and copy refinement that ensures enhanced business performance and messages that are locally relevant & coherent.


• A/B testing approach: Develop, implement, and analyze controlled experiments across creatives, messaging, and user journeys based on comprehensive local benchmarking.


• Performance Evaluation: Conduct ongoing analysis and reporting on campaign results (CTR, CVR, ACQ, CRR) to identifying optimization opportunities.


• Cross-Functional Collaboration: Work closely with internal teams, including creative teams, analytics, and operations to ensure seamless and timely execution.

• Bachelor’s degree in Marketing, Business Administration or a related field.


• At least four years of experience in Growth, Performance marketing, or In-App Campaign Management, preferably within the technology or app-based industries.


• Proven experience managing and optimizing in-app campaigns / performance marketing campaigns focused on acquisition, conversion, and retention.


• Strong understanding of visual and copy optimization with experience using A/B testing and experimentation frameworks.


• Demonstrated ability to translate market insights and user data into actionable segmentation, targeting, and promotional strategies.


• Experience designing promotional programs, benefits, and mechanics to maximize campaign performance and ROI.


• Deep understanding of the Mexican market and ability to clearly communicate performance insights and opportunities to international stakeholders.


• Experience collaborating cross-functionally with Operations and Marketing teams to ensure seamless execution and measurable business results.

• Strategic thinker with strong analytical and data interpretation skills.


• Creative and detail-oriented professional focused on optimization and performance improvement.


• Excellent collaboration and stakeholder management abilities across cross-functional and multicultural teams.


• Strong understanding of user behavior, segmentation, and message personalization.


• Proactive mindset with focus on continuous improvement and measurable results.


• English fluency at a professional business level is required.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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