Growth Manager
Didi
Sales & Business Development
são paulo, state of são paulo, brazil
Growth Manager
- Category
- Operation & Strategy - Mobility
- Employee Class
- Regular
Company Overview
If you see technology as a way to smooth your path in life, our team does too: Your Path, Our Journey.
We believe in technology that connects talented people who embrace diversity to create and share paths we don't even know about (yet!). We work to generate value not only for our users but, above all, for the communities we serve and for society as a whole, making every day better for everyone with mobility and delivery services (99) or digital payments (99Pay).
To make life easier for millions of people every day, since 2018, we have been part of DiDi DiDi Global Inc., the world’s leading mobility technology platform. We are pioneers in creating innovative solutions that start in Brazil and scale up to make a positive impact in more than 12 countries where DiDi operates. This innovation encompasses sustainability, safety, artificial intelligence, financial markets, and much more.
Whether building projects from scratch or improving our solutions, we enjoy challenges that give us butterflies, which is why we work at a fast pace with respect, collaboration, and good humor. Along this journey, we also draw strength from diverse experiences and opinions to grow together, fail quickly, learn, and adjust the course to create solutions that deliver even better results.
#LI-HybridTeam Overview
Our team is responsible for one of 99's most strategic initiatives focused on user loyalty and long-term engagement. We are developing a next-generation membership program designed to enhance the value proposition for our users across our diverse service portfolio. Our goal is to create a seamless, high-value experience that deepens our relationship with our customer base and drives retention through innovative benefits and integrated solutions. As a Manager in this team, you will play a pivotal role in driving the growth and sustainability of this strategic product, balancing digital CRM excellence with creative "out-of-app" awareness strategies and partnership operations.
Role Responsibilities
Driving User Lifecycle & Engagement Strategy: Architect the end-to-end user communication and engagement strategy to drive the adoption of new strategic initiatives. You will analytically map user funnels, leverage advanced segmentation, and optimize multi-channel journeys to ensure the right message reaches the user at the optimal behavioral and operational moment.
Leading External Growth & Visibility Initiatives: Evaluate, test, and implement creative initiatives to expand product visibility outside of our core digital real estate. You will analyze top-of-funnel metrics and identify strategic opportunities to build top-of-mind awareness, ultimately driving user acquisition and scaling our user base.
Orchestrating Cross-Functional Operations & Alliances: Act as the operational engine that bridges commercial/business development pipelines with internal execution teams. You will map cross-functional requirements, unblock operational bottlenecks, and design workflows to ensure strategic partnerships function seamlessly, while using data to steer pipeline priorities toward high-value opportunities.
Role Qualifications
A Hybrid BizOps & Growth Background: Experience working in Business Operations, Strategy, or Growth teams within high-growth tech environments, successfully blending analytical problem-solving with lifecycle marketing or user engagement.
Structured Problem-Solving & Analytical Mindset: Strong ability to navigate ambiguity, break down complex business problems, analyze data cohorts, and turn raw insights into clear, actionable operational frameworks.
End-to-End Execution & "Ownership" Grit: A proven track record of managing complex projects from conception to launch, taking total accountability for operational workflows and product readiness.
Exceptional Stakeholder Management: The unique ability to translate business and commercial language into product/operational requirements, influencing cross-functional teams without direct authority.
Go-To-Market (GTM) Curiosity: Comfort working with highly confidential, pre-launch products, with the strategic agility required to build awareness for an initiative from the ground up.
EEO Statement
- We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
- We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
- We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
- We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
- We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
- We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.
Diversity & Inclusion
Diversity is not a future vision or a wish for something we want someday; it is a non-negotiable value of who we are today.
We embrace inclusion, plurality, and respect, and to achieve this, we rely on the governance of the Diversity Committee, which works alongside HR, our leadership, and identity groups—99Adapta, 99Afro, 99Colors, 99Womem, and 99Familys.
This is our ongoing journey, with much more still to come.
Options
Software Powered by iCIMS
www.icims.com