Job Locations MX-MEX-Mexico City

ID 2026-20366

Category

Operations & Strategy - Food

Employee Class

Intern

DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news

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As a DiDi Shop Growth Intern, you will support user and merchant strategy efforts for DiDi's in-app ecosystem, directly driving monthly active growth and incremental GMV (gross merchandise value). You will work within the DiDi Shop Growth team to deliver data-driven experiments, localized activation campaigns, and process improvements that increase shop sign-ups, activation rates, and merchant lifetime value, reinforcing DiDi’s strategy to deepen platform monetization and improve user experience across millions of riders and drivers.

• Design and execute A/B tests and localized growth experiments to improve shop sign-up conversion and first-week activation, aiming for measurable uplifts in conversion rate (e.g., +5-15% per experiment).


• Analyze platform and merchant data to identify high-impact growth levers, producing weekly dashboards and actionable insights that inform product and marketing priorities.


• Coordinate end-to-end merchant acquisition campaigns (online and in-field), managing timelines, creative assets, and partner communication to reach monthly acquisition targets.


• Support onboarding and enablement processes by creating playbooks, onboarding flows, and FAQ resources that reduce merchant time-to-first-sale and improve activation KPIs.


• Collaborate with product managers and engineers to scope and prioritize feature requests based on merchant feedback and data, documenting requirements and success metrics for iterative releases.


• Conduct competitive and market research on local commerce trends and merchant pain points to propose new growth initiatives aligned with DiDi’s regional strategies.


• Monitor post-onboarding merchant health and retention signals, proposing targeted re-engagement tactics (promotions, training, co-marketing) to lift 30/60/90-day retention rates.

• Currently pursuing a degree in Industrial Engineering, Business, Marketing, Economics, Statistics, or a related field is preferred but not mandatory.


• Proficiency in data analysis using Excel


• SQL, Python, or BI tools such as Tableau/Looke (nice to hacve)


• Familiarity with digital marketing channels (SEM, social, in-app push, CRM) and experience running or supporting performance campaigns with measurable KPIs.


• Strong communication and stakeholder management skills to work effectively with product, engineering, regional operations, and external merchant partners.


• A results-oriented, analytical mindset with attention to detail, demonstrated by prior project work, internships, or coursework that includes measurable outcomes.


• Ability to work in a fast-paced, cross-functional environment, prioritize multiple tasks, and adapt plans based on data and business needs.


• Cultural sensitivity and local market awareness relevant to DiDi’s operating regions, with the ability to tailor merchant strategies to urban mobility and local commerce dynamics.

• We create customer value – We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant, and efficient.
• We are data-driven – We are strong believers in making informed decisions, that’s why we are data-driven. We can better navigate the business landscape strategically by analyzing valuable metrics.
• We believe in Win-win Collaboration – Success is a team sport. When we work to help our partners and colleagues win, we win, too. While keeping everyone's best interest at heart, we communicate with candor and execute with excellence in all we do.
• We believe in integrity – Integrity is at the very core of our business. We are people who always want to do the right thing. Our intentions are sincere, we speak our minds and listen to each other.
• We always strive to do better. That means venturing beyond our comfort zones, learning from our mistakes, and helping each other grow.
• We believe in Diversity and Inclusion – Diversity is one of our biggest strengths. Our differences are what makes us distinct. We respect each other and believe in equal opportunities for all.

We are committed to building inclusive and diverse teams.

At DiDi, we believe that our differences are our biggest source of strength. That‘s why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer.

Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion and beliefs, or any other status protected by applicable laws wherever we operate.

We are committed to building inclusive and diverse teams, and a workplace that is free from discrimination and harassment, because that’s how we create better products and services, make better decisions and better serve the communities we’re a part of.

I acknowledge that prior to submitting this application, I have read and accepted the Privacy Notice for Candidates which is available on https://careers.didiglobal.com/terms

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