Marketing Associate - GrabFood, SG (Contract)
Grab
Marketing & Communications
Singapore
Company Description
About Grab and Our Workplace
Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.
Job Description
Get to Know the Team
You will be joining the dynamic Marketing team in Singapore—a group of storytellers who thrive in a fast-paced environment. Here, you will be surrounded by self-driven, goal-oriented Grabbers, working hand in hand with remarkable team dynamics to achieve a common goal. As a team, we are strategic, results-driven, and fiercely user-first.
Get to Know the Role
In this role, you'll plan and execute integrated marketing campaigns that drive consumer demand and support local F&B merchants. You'll work across multiple channels — from in-app discovery and paid media to creator-led content and on-ground activations. You'll report to the Deliveries Marketing Head in Singapore and collaborate cross-functionally with Business, Operations, Creative, and external partners.
This contract role will be fully on-site at our Grab One-North office.
The Critical Tasks You Will Perform
- Execute end-to-end marketing campaigns across channels:
- You will support the delivery of integrated marketing campaigns targeting consumers and F&B merchants, including creative briefing, asset production, channel coordination, and go-to-market execution.
- Coordinate across channels and stakeholders for seamless rollout:
- You will work closely with internal teams to ensure campaigns are executed cohesively across in-app placements, CRM (EDM, push), owned channels and paid media.
- Support content and campaign production:
- You will coordinate with KOLs, content creators, and media partners to develop engaging content, and manage the production of campaign collaterals including POSMs and event materials.
- Track performance and optimise campaign execution:
- You will monitor campaign performance, analyse results, and apply learnings to improve future activations and ongoing marketing efforts.
Qualifications
What Essential Skills You Will Need
- 2+ years of experience in consumer marketing: Experience in campaign marketing, brand/partnerships or marketing communications. Familiarity with Singapore's F&B landscape and consumer trends. Experience working with government agencies or public-private partnerships is a plus.
- Strong fundamentals in integrated marketing execution: Experience supporting multi-channel campaigns across digital, social, in-app and on-ground activations, with a solid understanding of Singapore's media landscape across both ATL and BTL.
- Ability to translate objectives into clear execution: Able to interpret business goals and translate them into structured, actionable briefs and campaign deliverables that guide creative and media execution.
- Data literacy and optimisation mindset: Comfortable working with campaign data — able to read reports, interpret key metrics, and apply learnings to improve ongoing and future marketing efforts.
- Strong coordination and stakeholder management skills: Able to manage multiple workstreams simultaneously, coordinating effectively with internal teams and external partners to ensure smooth, timely delivery.
- Clear communication and collaborative mindset: Excellent written and verbal communication skills, with the ability to articulate ideas clearly and work effectively across diverse teams.
- Adaptability and drive in a fast-paced environment: Resourceful, detail-oriented, and comfortable navigating ambiguity, with a proactive attitude towards problem-solving and execution.
- Creative sensibility: A strong interest in marketing and creative development, with an eye for effective campaign ideas and the ability to support the creative process.
Additional Information
Life at Grab
We care about your well-being at Grab, here are some of the global benefits we offer:
- We have your back with Term Life Insurance and comprehensive Medical Insurance.
- With GrabFlex, create a benefits package that suits your needs and aspirations.
- Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
- We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
- Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours
What We Stand For at Grab
We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.
