Vice President of Product Management (EHR)
Hearst
The Opportunity:
Homecare Homebase is seeking a visionary, execution-focused Vice President of EHR & AI Product to lead the next generation of our core EHR platform—spanning Intake, Capacity Logistics, Care Coordination, and Revenue Cycle Management (RCM).
As the general manager and portfolio architect for HCHB’s EHR business line, you will directly connect enterprise strategy to growth, profitability, and modernization outcomes. Your mandate: deliver end-to-end strategy, execution, and performance for the EHR portfolio, harnessing AI to reduce clinician burden, improve care coordination, and drive financial performance, all while upholding trust with clinicians, patients, payers, and regulators.
You will lead a team of experienced product leaders and work cross-functionally to translate strategy into durable product and business results. As a key member of the product leadership team, you will be a transformational leader and market-facing voice for EHR & AI, helping HCHB maintain and extend its position as the market leader in home-based care.
What You Will Do:
EHR & AI Product Leadership
Define and drive EHR and AI strategy, roadmap, and priorities—linking directly to revenue, retention, margin, and clinical impact.
Architect a cohesive EHR-AI strategy, specifying where and how AI augments documentation, decision support, scheduling, utilization management, authorizations, denial prevention, and coding.
Translate market and regulatory shifts (value-based care, Medicare Advantage, interoperability) into a 3–5 year portfolio vision.
Modernize legacy systems while pursuing bold innovations like ambient documentation and AI copilots for clinicians and back-office teams.
Lead build/buy/partner decisions for AI products, selecting the right technology and data partners.
AI, Data, and Safety by Design
Partner with Architecture and Security to ensure robust data pipelines, model lifecycle management, and governance.
Set guardrails for compliant, safe AI—ensuring privacy, auditability, and content safety in clinical and financial workflows.
Establish success measures for AI features, and foster continuous improvement through real-world user feedback.
Champion responsible AI practices with clients and internal stakeholders, educating them on opportunities, limitations, and safeguards.
Product Execution & Operational Excellence
Drive prioritization, cross-functional alignment, and rapid learning across Intake, Capacity Logistics, Care Coordination, and RCM.
Foster a high-velocity operating cadence through OKRs, quarterly planning, and structured reviews that link strategy to outcome.
Instill operational rigor in backlog management, release readiness, and legacy module lifecycle.
Team Leadership & Talent Development
Build and coach a diverse, high-performing team of Directors and Senior PMs.
Clarify team roles, develop P&L mindset among product leaders, and foster psychological safety, succession, and accountability.
Cross-Functional Influence and Stakeholder Management
Partner with Engineering and UX to ensure high-quality, high-velocity delivery of EHR and AI capabilities that meaningfully improve clinician workflow, staff efficiency, and financial performance.
Work closely with Sales, Marketing, and Client Success to ensure crisp positioning, pricing/packaging, and launch programs that drive adoption and renewal.
Serve as a key face of the EHR & AI portfolio with strategic customers, prospects, and partners—translating roadmap and strategy into a compelling, credible story.
Help Product act as a unifying force across HCHB, especially where EHR, data, operations, and AI intersect, breaking down silos and aligning decision-making.
Engage with executive peers to align investment decisions, resolve conflicts, and keep the organization focused on what matters most.
Market, Customer, and Regulatory Insight
Maintain a systems-level understanding of home health, hospice, and personal care operations by staying close to clinicians, field staff, back-office users, and agency leaders to deeply understand pain points and test concepts before and after launch.
Stay ahead of regulatory and payer trends (CMS rules, MA and risk adjustment, value-based care, interoperability, and emerging AI guidance) and adjust strategy accordingly.
Oversee competitive intelligence, win/loss analysis, and market segmentation, ensuring our EHR & AI offerings remain differentiated, defensible, and aligned to customer segments.
What You Will Bring:
12+ years of progressive product management experience, with at least 5+ years leading product teams and 3+ years in a senior or executive product leadership role (e.g., VP, Head of Product, or equivalent).
Deep experience with enterprise software; strong preference for EHR, healthcare workflow, RCM, or adjacent clinical/financial platforms.
Demonstrated success owning a major product portfolio or business line with clear business outcomes (e.g., ARR, retention, NPS, margin, or similar).
Strong technical proficiency with AI/ML, including familiarity with concepts such as LLMs, retrieval, model evaluation, and guardrails; able to partner deeply with Engineering leaders and make informed trade-offs.
A track record of modernizing or transforming legacy platforms—introducing new experiences and architectures while maintaining reliability, performance, and compliance.
Clear strengths as a P&L-minded general manager: comfortable with pricing and packaging, business cases, and balancing growth investments with operational and technical constraints.
High EQ with a coaching-oriented leadership style; experienced in building healthy cultures and teams in environments navigating change or recovery from burnout.
Proven ability to navigate ambiguity, drive alignment, and lead through complex, cross-functional decisions, including in politically sensitive or high-stakes contexts.
Strategic fluency in payer/provider economics (Medicare Advantage, value-based care, risk-sharing models, authorizations, denials) strongly preferred.
Experience with build vs. buy decisions, partner integrations, and ecosystem strategy in a regulated or complex domain.
Familiarity with Agile/Lean product practices and modern product lifecycle tools.
About Us:
Founded in 1999, Homecare Homebase, a subsidiary of Hearst Corporation, is a market leader in healthcare software development, providing mobile cloud-based solutions for clinical, operational, and financial improvement of home care, hospice, and personal care agencies throughout the United States. Our software enables real-time solutions for wireless information exchange and communication between office staff, field staff, and physicians.
Our success is fueled by talented teams driven by their passion to make a difference in patient care. Our employees work in a culture guided by our CARES values: Care, Act, Respect, Excel, and Smile (a positive attitude). If you want to work in a role where your skills have a direct influence on patient care, Homecare Homebase is the next step in your career. We are hiring team members who want to make a difference.
What You Can Expect from Us:
At Homecare Homebase, we don't just help our clients succeed; we help our employees succeed. Competitive pay, robust benefits, and professional development opportunities are a few of the many reasons that Homecare Homebase is a great place to build your career.
Our team members also enjoy:
Meaningful work. Your work will have a direct impact on clinicians, homecare staff, and the patients they serve.
Leaders who care. President Luke Rutledge continues our mission to create a culture that cares—one that appreciates and takes good care of its people. Being an employee at HCHB feels like being a member of a big family.
Flexibility. We value work-life balance because we know that happy employees create happy clients. HCHB offers both full- and part-time career opportunities to fit life’s unique demands.
A company that gives back. Every year, Homecare Homebase proudly supports charitable initiatives that align with our mission of empowering exceptional care and helping others in need.
Sound like a good fit? We’d love to hear from you.
This position does not provide sponsorship. All applicants should either be US Citizens or Permanent Residents eligible to work in the US without immigration restrictions.
This role will deliver end-to-end strategy, execution, and performance for the EHR portfolio, harnessing AI to reduce clinician burden, improve care coordination, and drive financial performance, all while upholding trust with clinicians, patients, payers, and regulators.