The Opportunity:

Homecare Homebase is seeking a visionary, execution-focused Vice President of Product Management to lead our growing portfolio of enterprise SaaS solutions supporting home-based care. This role is ideal for a senior product leader with a strong track record of translating complex market needs into strategic product outcomes. You’ll own the full product lifecycle across multiple solution areas and lead a team of seasoned product professionals to build market-aligned, scalable solutions.

As VP of Product Management, you will partner closely with Engineering, UX, Sales, Client Success, Finance, and Marketing to align product direction with HCHB’s strategic priorities. You’ll bring a macroeconomic view, deep empathy for users and buyers, and a passion for modern product practices. You will be expected to lead with clarity, build trust across functions, and foster direction, alignment, and optimism. You’ll influence cross-functional stakeholders by connecting strategy to execution, and drive data-informed decisions that elevate product performance and business outcomes. As a key member of the senior leadership team, you’ll champion change alongside the CEO and executive peers, advocating for what’s right for the company, even when it challenges legacy mindsets or cultural inertia.

What You Will Do:

• Product Strategy & Execution

  • Own the strategic direction, roadmap, and prioritization across the entire portfolio of products with significant business impact.

  • Partner with executive stakeholders to align product direction with long-term company objectives, including value-based care and payer-driven innovation.

  • Accelerate product delivery by instilling clear prioritization, tight feedback loops, and rapid iteration cycles.

  • Identify and remove blockers to cross-functional execution velocity, ensuring teams stay focused on progress over perfection.

  • Drive a culture of experimentation and agility, balancing MVPs and iterative delivery with long-term product vision.

  • Lead strategic decisions on build vs. buy, vendor evaluations, and ecosystem partnerships.

• Team Leadership & Development

  • Coach and develop a high-performing product team grounded in empathy, clarity, and accountability.

  • Model healthy conflict, structured decision-making, and trust-building to strengthen product culture.

  • Instill a shared commitment to solving problems—not just identifying them—and celebrate product-driven impact.

  • Uplift under-leveled or misaligned team members through hands-on coaching and performance standards.

• Cross-Functional Influence

  • Partner with Engineering and Design to ensure high-velocity, high-quality delivery of products that delight users and support the business.

  • Collaborate with Sales and Marketing to ensure consistent product positioning and launch success.

  • Represent the Product organization in executive conversations, guiding stakeholder expectations and trade-offs.

  • Help Product act as a unifying force across the company, especially in complex or politically sensitive environments.

• Market & Customer Insight

  • Bring a systems-level understanding of the home-based care market, including Medicare Advantage, risk adjustment, and evolving payer-provider dynamics.

  • Maintain close ties with clients and users to identify pain points, test concepts, and shape roadmap decisions.

  • Oversee competitive intelligence, win/loss analysis, and market segmentation initiatives.

• Data & Decision-Making

  • Champion a data-driven culture by embedding metrics, experimentation, and customer insights into all product decisions.

  • Define clear success criteria and establish a regular cadence for reviewing product performance, adoption, and business impact.

• Influence & Alignment

  • Act as a key influencer across the company, aligning senior stakeholders and breaking down silos to drive coordinated action.

  • Facilitate healthy debate and decision-making by modeling transparency, empathy, and constructive conflict resolution.

• Culture & Organizational Maturity

  • Build credibility and respect for the product organization by elevating expectations, leveling roles, and establishing operational rigor.

  • Create psychological safety and forward momentum in a team culture recovering from legacy friction, silos, or burnout.

  • Serve as a thought leader and change agent, helping redefine what excellence looks like in product management at HCHB.

• 10+ years of progressive experience in product management, including 3+ years in a senior or executive leadership role.
• Deep experience in enterprise software, SaaS, or healthcare technology.
• Demonstrated success leading multiple product lines or large-scale platform efforts.
• Strong technical literacy; able to engage meaningfully with engineers and guide architecture/product trade-offs.
• Proven ability to navigate ambiguity, lead change, and build consensus across functions and levels.
• High EQ with a coaching mindset; comfortable leading performance conversations and building psychological safety.
• Strategic fluency in payer/provider economics, especially value-based care, MA, or risk-bearing models, is highly desirable.
• Experience in build vs. buy decision-making and integration of partner technologies.
• Familiarity with product lifecycle tools and Agile/Lean methodologies.

What You Will Bring:

About Us:

Founded in 1999, Homecare Homebase, a subsidiary of Hearst Corporation is a market leader in healthcare software development providing mobile cloud-based solutions for clinical, operational, and financial improvement of home care, hospice and personal care agencies throughout the United States. Our software enables real time solutions for wireless information exchange and communication between office staff, field staff, and physicians.

Our success is fueled by our talented teams that are driven by their passion to make a difference in patient care. Our employees work in a culture that is guided by CARES values: Care, Act, Respect, Excel, and Smile (a positive attitude). If you want to work in a role where your skills have a direct influence on patient care, Homecare Homebase is the next step in your career. We are hiring team members who want to make a difference.

What You Can Expect from Us:

At Homecare Homebase, we don't just help our clients succeed; we help our employees succeed. Competitive pay, robust benefits, and professional development opportunities are a few of the many reasons that Homecare Homebase is a great place to build your career.

Our Team Members Also Enjoy:

Meaningful work. Our employees often tell us that their work gives them a sense of purpose because it makes a difference in the lives of clinicians and homecare staff, as well as the patients they serve.

Leaders who care. President Luke Rutledge has continued the mission to create a culture that cares – one that appreciates and takes good care of its people. As a result, being an employee of HCHB feels like being a member of a big family.

Flexibility. We value work-life balance because we know that happy employees create happy clients. That's why Homecare Homebase offers both full and part-time career opportunities to fit life's unique demands.

A company that gives back. Every year, Homecare Homebase proudly supports numerous charitable fundraising initiatives that align with our mission of empowering exceptional care and helping others in need.

Sound like a good fit? We’d love to hear from you.

This position does not provide sponsorship. All applicants should either be US Citizens or Permanent Residents eligible to work in the US without immigration restrictions.

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This role will partner closely with Engineering, UX, Sales, Client Success, Finance, and Marketing to align product direction with HCHB’s strategic priorities.