The Director, Demand Generation & Market Strategy will lead the design and execution of an enterprise-level growth marketing and thought leadership platform for the Hearst Health portfolio. This leader will develop initiatives that create visibility, credibility, and commercial opportunity across the group—making the collective portfolio stronger than the sum of its parts.

This role sits at the intersection of strategy, marketing, and business development. It requires the ability to think strategically, experiment pragmatically, and collaborate diplomatically across independent businesses.

The Director will report to the SVP, Strategy and M&A.

The Director, Demand Generation & Market Strategy will lead the design and execution of an enterprise-level growth marketing and thought leadership platform for the Hearst Health portfolio. This leader will develop initiatives that create visibility, credibility, and commercial opportunity across the group—making the collective portfolio stronger than the sum of its parts.

This role sits at the intersection of strategy, marketing, and business development. It requires the ability to think strategically, experiment pragmatically, and collaborate diplomatically across independent businesses.

The Director will report to the SVP, Strategy and M&A.

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The Director, Demand Generation & Market Strategy will lead the design and execution of an enterprise-level growth marketing and thought leadership platform for the Hearst Health portfolio. This leader will develop initiatives that create visibility, credibility, and commercial opportunity across the group—making the collective portfolio stronger than the sum of its parts. This role sits at the intersection of strategy, marketing, and business development. It requires the ability to think strategically, experiment pragmatically, and collaborate diplomatically across independent businesses. The Director will report to the SVP, Strategy and M&A

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• 10+ years of experience in B2B growth strategy, sales enablement, or marketing strategy with exposure to complex, matrixed organizations.
• Backgrounds that may be relevant include:
  • Sales enablement leadership at enterprise B2B or healthcare technology firms.
  • Agency experience (e.g., communications, growth marketing, or thought leadership development) serving C-level clients.
  • Platform or “center of excellence” roles within private equity or venture capital organizations.
  • Management consulting with experience in growth strategy or sales enablement.
• Proven track record in demand generation, sales enablement, or strategic execution, or marketing strategy—ideally across multiple brands or business units.
• Strong executive presence, including ability to synthesize executive feedback and guide to the “right answer”; able to engage credibly with C-suites, boards, and investors.
• Skilled at balancing high-level strategy development with disciplined project management and execution.
• Comfortable operating in a dynamic environment with limited infrastructure—building as you go—and operating as a “team of one.”
• Excellent written and verbal communication skills; capable of crafting and articulating a persuasive point of view.
• Experience working in or with healthcare technology, data, or services organizations strongly preferred.

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• Lead development and execution of enterprise-level demand generation strategy and thought leadership programs.
• based on synthesis of feedback
• Partner with portfolio marketing and sales leaders to identify highest-impact opportunities that increase visibility and accelerate commercial outcomes.
• Create mechanisms (e.g., shared CRM insights, centralized data resources) to facilitate cross-company visibility, collaboration and demand generation.
• Build and oversee programs that connect executives and sales leaders with key healthcare decision makers and influencers.
• Drive a unified narrative and external presence for Hearst Health at highest-impact conferences, trade shows, and in media/analyst forums.
• Oversee design and delivery of internal events (e.g., leadership summits, marketing forums) that foster alignment and shared purpose.
• Serve as an ambassador for Hearst Health in external forums, representing the collective brand and thought leadership agenda.
• Own and manage portfolio of brand initiatives and refine for strategic alignment and impact.