About Us

HiBob helps modern, mid-size businesses transform the way they manage people, giving HR and managers all they need to connect, engage, develop, and retain top talent. Since 2015, we’ve achieved consecutive triple-digit year-over-year growth, all backed by our amazing team of Bobbers from across the globe, making us the choice HRIS of over 3000 midsize and multinational companies.

Our HR platform is intuitive, data-driven, and built for the way people work today: globally, remotely, and collaboratively.

Come and be you with us

Being a Bobber is all about being you. We want you to bring all parts of yourself to work, giving you the freedom and confidence to be the best you and do your best work. If that’s bubbly, shy, precise, funny, bold, kind, honest, brilliant, or anything in between, we’re waiting with open arms. Come join us.

What this role is really about

The Value Initiatives Enablement Manager is responsible for activating HiBob’s strategic GTM value initiatives and ensuring they translate into structured, scalable commercial execution across regions and segments.

This role bridges GTM strategy and field execution by leading the operational rollout of major initiatives tied to HiBob Value narrative (Not product releases) The focus is on ensuring initiatives move beyond launch into measurable adoption through structured programming, reinforcement and workflow integration.

In addition, the role ensures AI agents across GTM and CS reflect the correct value propositions, with content hygiene maintained and aligned to the latest playbooks and positioning guides. The role also supports proof-stage enablement by operationalising business case and ROI frameworks to strengthen late-stage commercial clarity and consistency.

Why join now

This is an opportunity to shape how HiBob wins at the final decision point. You’ll have real ownership, strong executive support and the chance to make a visible impact on deal confidence, conversion and commercial outcomes as the business continues to scale.

• Demonstrable experience in GTM enablement, commercial programme management or related roles

• Strong programme management and cross-functional coordination capability

• Excellent public speaking and presentation skills, with the ability to engage diverse audiences confidently

• Strong facilitator, able to gather, align and leverage subject matter experts to deliver structured, commercially relevant sessions

• Experience working with product, marketing and commercial teams to activate strategic initiatives

• Familiarity with AI tools and prompt-based workflows (no coding required)

• Strong organisational skills and ability to manage multiple initiatives simultaneously

• Clear communicator with the ability to translate strategy into structured execution

• This role would suit someone who is : Confident, outward-facing communicator who thrives in interactive settings and is comfortable leading sessions with diverse stakeholders.

Value initiative management

• Lead end-to-end activation of strategic GTM value initiatives across segments and regions

• Translate business priorities into structured activation plans with defined audiences, milestones and outcomes

• Own initiative calendar planning, agenda design, SME and panel recruitment

• Design reinforcement plans to drive sustained adoption beyond launch

• Ensure initiatives are embedded into day-to-day commercial workflows

AI workflow & GPT enablement

• Ensure AI agents across GTM and CS reflect the correct value propositions and approved messaging

• Maintain content hygiene across AI workflows, aligned to the latest playbooks and positioning updates

• Partner with AI engineering teams and Revenue enablement team to embed initiative messaging into governed GPT workflows

• Monitor adoption, usage patterns and output consistency to ensure AI-enabled tools support effective commercial execution

Proof-stage enablement support

• Operationalise business case, ROI and commercial validation frameworks across sales

• Drive structured rollout of proof-stage tools and assets in partnership with GTM Strategy

• Reinforce consistent application of value narratives in late-stage commercial conversations

• Support integration of proof-stage frameworks into AI-enabled workflows where appropriate

• Strategic GTM initiatives achieve measurable adoption across regions

• AI agents consistently surface accurate and current value messaging

• Reduced reliance on static playbooks through workflow-embedded enablement

• Improved consistency of business case and ROI application in late-stage sales

• Positive feedback from GTM leaders on clarity, activation quality and execution impact

• Defining core product messaging, positioning or value narratives (owned by GTM Strategy and PMM)

• Owning sales methodology, CRM process design or inspection cadence (owned by Revenue Enablement)

• Delivering methodology training such as MEDDPICC or PANTS

• Building or maintaining AI infrastructure or engineering workflows

• Running full onboarding programmes or certifications

• Managing CS or marketing strategy

This role activates and embeds value initiatives into commercial execution. It works alongside Revenue Enablement to ensure alignment with established sales methodology, without owning or changing the methodology itself.