Hip offers a better way for commuters to get to work in the city and back home to the suburbs, daily. The company designs, develops, markets, and operates a mobile application that allows commuters to book tickets for Hip buses. Hip has built an intuitive, easy-to-use application that offers users real-time bus tracking, accurate ETAs, and the ability to reserve a seat on the bus so they're never left standing. Hip's algorithm-backed optimized routes and tailored pickup and drop-off spots ensure the commute is as convenient and quick as possible. Hip's service is focused on regular commuters that commute twice a day, every day of the year. Hip was founded in January 2018 by Amiad Solomon and Itay Ovits.