WORK MODEL

WHAT YOU WILL DO

• The Director, Product Line Management (PLM) – is responsible for leading the performance optimization for all Hyundai Cars/Entry CUVs and SUVs (Elantra family, Sonata family, Kona ICE, Venue, Tucson family, Santa Fe family, Palisade family, Santa Cruz) and ensuring achievement of Business Plan (BP) sales, share, and profit objectives. This includes building and leading two teams of Subject Matter Experts (SMEs) that maintain comprehensive, real-time knowledge of sales performance at a national/regional/market level, inventory levels/mix, product/pricing/incentive competitiveness, marketing plans/effectiveness, region/dealer engagement levels, competitor activity, and segment dynamics (purchase/rejection/avoidance reasons, cross-shopping, model health, loyalty/conquest, demographics, competitive product cadence, units-in-operation, etc.).
• The PLM department’s key mission is to lead cross-functionally to provide strategic direction on go-to-market strategies that optimize sales volume, market share, and revenue/profitability. Responsible as the lead Sales and Marketing stakeholder for product portfolio management and new product launch readiness/effectiveness.

HOW YOU WILL MAKE AN IMPACT

• This position reports to the VP, PLM & Sales Planning.
• Lead monthly Performance Review governance meetings (1st Look, PRM1, and 2nd Look) including comprehensive analysis of model performance with a focus on optimizing sales/share/profitability and future go-to-market strategies for all Hyundai models. Includes root cause analysis of performance issues and develop of countermeasures to optimize performance.
• Lead all Launch Committee governance meetings (LCM) to ensure cross-functional alignment and organizational readiness for new product launches. Focus on identification of problem areas and work collaboratively to address them.
• Partner closely with Directors in Incentives, Pricing, Product Planning, Distribution, and Marketing to encourage cross-departmental collaboration on upstream planning and downstream problem solving.
• Proactively lead team to analyze performance of assigned vehicle(s) relative to objectives, develop actionable recommendations to optimize performance across the levers listed below, and present to executive management at governance meetings.
• Product Planning: Provide upstream strategic direction on product specifications and trim/powertrain/drivetrain mix for models in planning stages and every MY to ensure all models meet Sales and Marketing channel marketplace needs.
• Market Sensing & Research: Partner in planning and execution of vehicle positioning clinics to learn competitive strengths/weaknesses of new products.
• Strategy: Lead development of vehicle positioning strategies (including target buyers, product DNA with Key Selling Points, and Marketing hero vehicle trim/color) for all-new, major change, face-lift, and product enhancement vehicles.
• Sales Analysis & Forecasting: Partner in development of annual Business Plan (BP), Operating Plan (OP), and Midterm Plan (MTP) for all models. Fine-tune Operating Plan monthly for all models based on dealer stock, pipeline, and Incentives.
• Marketing: Collaborate to ensure product concept, positioning, and KSPs are clearly communicated and with consistency across all company-owned and 3rd party websites/channels. Ensure incentives are properly displayed on website.
• PR: Partner to ensure vehicle positioning strategy and market performance are effectively incorporated into media events.
• Incentives: Collaborate in development of monthly programs (Cash, APR, Lease offers) to ensure competitiveness and achievement of volume/share objectives. Create supporting materials for Performance Review governance meeting (PRM2).
• Pricing/PDO: Collaborate to optimize pricing and profitability for all models at product change timing and MY change timing.
• Finance: Ensure strategies optimize contribution margin (CM) of all models and validate financial impact of recommendations.
• Distribution: For monthly Production Order (PO), provide national trim and drivetrain mix based on dealer stock, pipeline, and market trends. For Fleet, provide guidance on models and volumes.
• Sales Training: Collaborate to ensure KSPs are clearly communicated (ensure consistency with key marketing messages, positioning, and proper competitor comparisons).
• Sales Operations: Operate closely downstream with field leadership to collaborate, manage and optimize media messaging, incentives and provide strategic/tactical inputs to drive the monthly go-to-market plan.
• Develop financially vetted business cases for product performance improvement recommendations.
• Lead two high performing HMA PLM teams (Cars/Entry CUVs and SUVs).
• Lead cross-functional teams and projects.

WHAT YOU WILL BRING TO THE ROLE

• Must be a high school graduate.
• Bachelor’s degree required.
• Master’s degree preferred.
• Fifteen or more years of professional experience at a manufacturer/distributor of consumer products with direct product responsibilities (planning, pricing, marketing, incentives, distribution, and/or sales).
• Ten or more years of supervisory experience leading direct and cross-functional teams.
• Automotive industry experience strongly preferred.
• Cross-functional project management experience required.
• Extensive data analysis, data visualization, and story-telling expertise required.
• Self-starter with curiosity and initiative.Excellent
• communication and presentation skills with experience presenting to senior executives.
• Strong analytical skills with attention to detail.
• Ability to simplify complex issues, develop a compelling point of view, and persuasively make case for change leading to action.
• Exceptional organizational and teamwork skills.
• Ability to multi-task.
• Strong automotive industry and technology knowledge preferred.
• MS office proficiency required.
• Experience with JD Power, Maritz, GfK, S&P Global Mobility, Strategic Vision, Ace Metrix, Tableau, etc. studies/tools a plus.

WHAT HYUNDAI CAN OFFER YOU

• Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
• Holiday Pay - the company shuts down with pay between Christmas and New Years.
• Medical, dental, and vision insurance for you and your family, with employer contributions to Health Savings Accounts
• 401(k) retirement plan with Employer Match
• Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
• Vacation and sick time off
• Employer-paid basic life and disability coverage, including Paid-Family Leave.
• Mental health, wellbeing, and employee assistance program
• Health advocate (support)
• Education Reimbursement program: Up to $5,250 per year for employees seeking higher education degrees.
• External Training and Development Programs
• Compensation Range: $215,000.00 - $265,000.00 annual base salary

WHAT HAPPENS NEXT

Express your interest by submitting an application. Once your application is received, our recruiting team will review your application to see if you meet the basic and preferred qualifications listed on the job description. For more information on our hiring process please visit our How We Hire page.

OTHER DETAILS

• Physical requirements: Normal office duties.
• Occsasional domestic and international travel.