Mabaya develops technologies that help online retailers monetize their traffic. Mabaya is a SaaS company, providing retailers with a platform that enables them to maximize monetization opportunities in their online store or marketplace. It provides an Ad-Exchange platform that enables brands to promote products with in-site promotions, using contextual/behavioral targeting in conjunction with an analysis of each product's core metrics such as CTR, conversion rate, revenue, and profit margin. On top of that, it enables the retailer itself to promote products with high sale potential in multiple locations across the site, using Big Data algorithms to ensure maximum performance. Mabaya is a portfolio company and is also backed by private undisclosed investors.