Ecommerce Site Manager
Molekule
Molekule is seeking an experienced, conversion-driven E-commerce Site Manager to own the execution, day to day management, and optimization of our Shopify Plus based ecommerce ecosystem. This role will own the end-to-end site experience across Molekule.com and global properties, with a strong emphasis on BAU, promotional execution, bundling strategy, upsell optimization, and subscription growth (Recharge experience strongly preferred).
This individual will sit on the Growth Marketing team and be responsible for delivering a high-performing, conversion-optimized, mobile app-friendly and scalable ecommerce experience across US and international sites, blog, mobile, and Customer Service Help Center.
What You Will Own:
Shopify Site Leadership & Optimization
- Own and manage the Shopify ecosystem, ensuring seamless execution of homepage updates, landing pages, merchandising, and content updates
- Optimize site architecture and UX to drive conversion, AOV, increase LLM visibility and customer lifetime value
- Oversee theme updates, app integrations, and site performance enhancements
- Manage on-page SEO, technical SEO (structured data, canonical tags, meta content), and ensure product pages are search optimized
- Monitor and optimize site speed, Core Web Vitals, and Lighthouse scores across desktop and mobile
- Own product catalog management including SKU setup, collections, taxonomy, product imagery specs, and data accuracy
- Ensure site compliance with ADA/WCAG accessibility standards
Promotional & Revenue Execution
- Execute & manage the promotional calendar in partnership with Growth and Forecasting teams
- Execute pricing updates, promotions, and campaign launches with flawless accuracy and ensuring syndicated platforms are in sync
- Execute bundling strategies (product bundles, starter kits, seasonal offers) to increase AOV
- Propose, implement and optimize upsell and cross-sell programs (PDP, cart, post-purchase)
Subscription & Retention Optimization
- Own and optimize subscription experience (Recharge or similar platform experience strongly preferred)
- Support subscription acquisition, retention, and churn mitigation strategies as directed by Growth leadership
- Craft subscription-focused landing pages and promotional offers with Creative teams
Conversion & Performance Management
- Track and report on key ecommerce KPIs: conversion rate, AOV, revenue per session, LTV
- Build dashboards and conduct ongoing analysis to identify growth opportunities
- Partner with Growth team to support A/B tests and personalization strategies
- Leverage CRO tools (heatmaps, sessions recordings, funnel analysis) to identify conversion bottlenecks and inform site improvements
- Continuously monitor site performance and troubleshoot issues in partnership with IT and channel leads
Cross-Functional Execution
- Partner with Marketing, Product, IT, Customer Service, and Supply Chain to ensure flawless execution of campaigns, pricing, product launches, and inventory accuracy
- QA all assets (creative, copy, product imagery, pricing) before publishing
- Manage online production calendar and ensure on-time delivery of initiatives
- Support evaluation and optimization of ecommerce tools and platforms
- Oversee external vendors and agencies tasked with website issues
- Support multi market site operations including localization, multi currency configuration, and region specific merchandising
Industry & Best Practices
- Benchmark best-in-class consumer tech and DTC ecommerce brands
- Recommend and implement innovative features to improve UX and performance
- Support ecommerce roadmap execution as defined by business growth objectives
What You Will Bring:
- 5+ years of ecommerce site management experience, with deep expertise in Shopify (required)
- Direct experience with subscription platforms (Recharge strongly preferred)
- Strong experience executing theme changes, promotional campaigns, merchandising strategy, and revenue-driving initiatives
- Proven track record building high-converting, upsell-optimized ecommerce experiences
- Experience developing bundling, cross-sell, and upsell strategies
- Strong analytical background with experience in Google Analytics, Shopify Analytics, and BI tools (Tableau a plus)
- Experience with CRO and user behaviour tools (Hotjar, Clarity, VWO or similar)
- Experience managing multiple sites across markets or brands
- Working knowledge of HTML, JavaScript, CSS, and UX best practices
- Exceptional cross-functional project management and communication skills
- Data-driven mindset with relentless focus on business impact
- Ability to balance strategic thinking with hands-on execution
- Familiarity with Shopify Liquid templating and the broader Shopify app ecosystem (e.g., Klaviyo, Rebuy, Replo, Shopify Collective, KnoCommerce, etc)
- Experience with site migrations, replatforming, or major theme overhauls a plus
Physical Requirements:
This position is fully remote, with working hours and location flexibility at the discretion of the hiring manager, for the duration of employment. Physical demands of this position include, but are not limited to sitting, standing, walking, climbing, kneeling, twisting, reaching, bending, lifting up to 10 pounds, carrying, pushing, pulling, dexterity of utilizing hands and fingers, ability to work in a manufacturing environment, ability to work onsite, seeing (close vision, distance vision, color vision, peripheral vision and depth perception), hearing and speaking.
What’s in it For You:
- Career Growth: progress and learn, stability, career development/path.
- Work Environment: autonomy, ownership, recognition of achievements, life-work balance (see what we did there), challenges.
- Culture: transparency of goals and plans, support, collaboration, trust, community, passion, growth mindset.
- Benefits: health, dental and vision insurance & more, unlimited discretionary time off (DTO), matching 401K, flexibility (i.e. work day start and end times).
- Compensation: fairness, timeliness, compensation system.
We are Molekule and we’re changing air purification. Molekule was created with a goal of using the power of science to eliminate indoor air pollution around the world. Our vision is to change the world from the indoors out by improving the safety and health of the places where we live, conduct business, learn, heal and connect. It’s a lofty goal, but that's why we need you!
Molekule Values –
Making Life Easy For Someone Else
"For our colleagues, for our customers, and for those who don't have equitable access."
Say The Hard Thing
"We solve problems with empathy and honesty."
Trust The Data
"We are guided by science and make decision based on the numbers, even if it means changing our opinion."
Make The Invisible Visible
"We reveal and address inefficient and inequitable dynamics at work and in the world."
Push For 1% More
"We have a growth mindset and push for positive change every day."
Act As Community
"We face challenges together. We celebrate victories together. We share skills together."
Molekule is an Equal Opportunity/Affirmative Action Employer. We will consider employment for qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. The Company will also not discharge, or in any manner discriminate or retaliate against, any employee who discloses their own wages, discusses the wages of others, inquires about another employee’s wages, or aids or encourages any other employee to do the same. The Company is not obligated to disclose wages unless its State mandated.
Applicants with disabilities may e-mail peopleteam@molekule.com, to request and arrange for accommodations. If you need assistance to accommodate a disability, you may request an accommodation at any time.
