Product Lead Sport- Apparel and Headwear

New Era Companies

New Era Companies

Product
Melbourne, VIC, Australia
Posted on Mar 7, 2026

Product Lead Sport | New Era

New Era is looking for a Product Lead Sport to drive the strategy and execution of licensed sport apparel and headwear across Australia and New Zealand.

This role sits at the centre of sport, product and culture. You will shape ranges across major sporting leagues, ensuring the right product reaches the market at the right time while driving growth for the New Era brand.

The Role

  • Developing product strategies that support revenue and brand growth for apparel and headwear
  • Leading the end to end product lifecycle across indent programs, global ranges and custom programs
  • Cascades the license budget plan into range budgets and sell-in targets across the full portfolio, aligned to sales plans and key account objectives
  • Creating design briefs and line plans aligned to revenue, margin and range architecture
  • Working closely with sales, design and sourcing teams to bring product to market
  • Managing approvals with sporting leagues, clubs and licensing bodies
  • Leading product launches and go to market strategies with the sales team
  • Monitoring retail performance, competitor activity and market trends
  • Generating market insights through regular time in market with retail partners, clubs

and at sporting events to inform product decisions through real world insight

  • Managing inventory performance and product forecasting to support commercial targets

About you

  • You are commercially minded, analytical and with a product focused lens
  • 5 or more years experience in product, category, planning, buying , merchandising or brand management within apparel, sport or lifestyle brands
  • Strong understanding of the full product lifecycle from concept through to market within B2B apparel
  • Experience working with licensed products or sporting organisations is highly regarded
  • Strong commercial and analytical capability with the ability to interpret sales data and market insights
  • Have a high-performance mindset, with clear accountability for outcomes, and a focus on raising standards and driving continuous improvement across product, process and performance
  • Experience working cross functionally with design, sales and sourcing teams
  • A genuine passion for sport and understanding of the sporting landscape is a plus

Why join New Era

New Era is one of the most iconic brands in sport and culture, with more than 100 years of heritage shaping how fans connect with sport through product

  • Work with globally recognised sporting leagues and teams
  • Help shape licensed sport apparel and headwear worn by fans
  • Be a part of a passionate and supportive team with a great culture
  • Work from our South Melbourne office with hybrid working
  • Build your career with a brand that continues to grow and evolve globally

If this sounds like you, apply now and be part of shaping the future of sport product at New Era.

Due to the high volume of applications, only shortlisted candidates will be contacted. We thank you for your interest in New Era.