Director, Internal Communication & Employee Engagement
Buffalo, NY, USA
Posted on Jul 24, 2026
New Era Cap, LLC. is an international lifestyle brand headquartered in Buffalo, NY with an authentic sports heritage that dates back over 100 years. Best known for being the official on-field cap for MLB, official sideline cap for NFL, and official on-court cap for NBA, New Era Cap is the brand of choice not only for its headwear collection, but also for its accessories and apparel lines for men, women and youth. The brand is worn as a symbol of self-expression by athletes, artists and some of the most interesting people around the globe. New Era Cap encourages people to truly express their personal style and individuality through its products.
Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.
Interested in working with us? Check out this exciting opportunity at New Era Cap’s Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store.
Apply to join New Era's team!
The Director, Internal Communication & Employee Engagement reports to New Era’ Chief of Staff, and is responsible for developing and executing strategies that foster a high-performing and highly-engaged workforce. This role partners across all levels and areas of the business to enhance the employee experience, drive cultural alignment, and improve retention and productivity through data-driven engagement initiatives. This key role will bolster employee engagement by developing and executing a comprehensive internal communication strategy that aligns employees with the organization’s strategic direction, initiatives, mission, vision, and values. This role ensures consistent and engaging communication across all levels of the organization, fostering a culture of trust, collaboration, and inclusion.
Responsibilities
Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.
As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!
Onsite
Since 1920, this family-owned business has hired employees who are masters of their craft. We are innovators, architects of culture, experts, and forward thinkers. We demand excellence because we pride ourselves on the quality of our products and the authenticity of our brand.
Interested in working with us? Check out this exciting opportunity at New Era Cap’s Headquarters (HQ) building located in downtown Buffalo, NY. This role is 100% on-site, encouraging employees to collaborate and connect in person five days a week. HQ offers an inviting atmosphere, complete with an on-site café, fitness center, and Flagship store.
Apply to join New Era's team!
The Director, Internal Communication & Employee Engagement reports to New Era’ Chief of Staff, and is responsible for developing and executing strategies that foster a high-performing and highly-engaged workforce. This role partners across all levels and areas of the business to enhance the employee experience, drive cultural alignment, and improve retention and productivity through data-driven engagement initiatives. This key role will bolster employee engagement by developing and executing a comprehensive internal communication strategy that aligns employees with the organization’s strategic direction, initiatives, mission, vision, and values. This role ensures consistent and engaging communication across all levels of the organization, fostering a culture of trust, collaboration, and inclusion.
Responsibilities
- Design and lead enterprise-wide internal communication and employee engagement strategies aligned with organizational goals, business priorities, and company culture
- Serve as the primary liaison to the Chief of Staff on company-wide communications; craft clear, compelling messages for executive updates, leadership messaging, key organizational announcements, and employee programs
- Lead internal messaging during major changes in a way in which ensures transparency, consistency, and maintains trust
- Manage external communication in partnership with appropriate stakeholders, including LinkedIn content that supports brand awareness and reinforces New Era’s employer brand
- Partner with business leaders and key stakeholders to drive timely, relevant, and engaging content across internal communication channels, including the company intranet
- Provide strategic support for executive- and leadership-level meetings by driving agendas, defining objectives, and creating structures that drive alignment, productivity, and efficient decision-making
- Gather multifaceted data points relative to the engagement of all employee groups throughout the organization
- Analyze engagement data to identify trends, risks, and opportunities; present actionable insights to leadership
- Champion initiatives that promote inclusion, recognition, purpose, and well-being
- Create mechanisms for two-way communication and analyze feedback to inform communication strategies
- Develop a revised strategy for how employees are to engage with the community and with community-based organizations towards the goal of accomplishing quantifiable employee-intrinsic and business-advancing goals
- Partner with various areas of the business inclusive of Talent Development to introduce programs such as a New Era speaker series to serve as learning/motivational opportunities for employees
- Equip people managers and leaders with tools, training, and coaching to build engaged teams
- Develop the strategy and oversee on-brand employee recognition programs and ensure alignment with company values
- Support organizational change initiatives with change management methodology, communication tactics, and engagement strategies that build trust and resilience
- Keep all sensitive matters confidential
- Other duties as assigned
- Excellent communication, facilitation, and stakeholder management skills
- Proven success in designing and implementing engagement programs at scale
- Strong analytical skills with experience in survey tools and data interpretation
- Bachelor’s degree in organizational development, I/O psychology, communication, change management, business administration or other relevant studies strongly preferred, MBA a plus
- Minimum of ten (10) years of progressive experience in an internal communications and employee engagement role at the leadership level
- Certification in coaching, change management, or employee experience frameworks is preferred
- The location for this position is 100% on-site in Buffalo, NY
- 5% to 10%; domestic and/or global
Our casual work environment celebrates individuality and encourages employees to showcase their personal style. We pride ourselves on offering competitive compensation, a generous PTO policy, along with world-class benefits designed to promote health, financial stability, and personal growth.
As an employee, you'll enjoy a range of perks, including paid parking, exclusive discounts on apparel and headwear, and professional development opportunities right here on-site. We can't wait for you to experience all that our dynamic workplace has to offer!
Onsite