GTM Engineer
Papaya Global
Israel · Tel Aviv-Yafo, Israel · Herzliya, Israel · Dolj County, Romania
Posted on Mar 7, 2026
Papaya Global is a rapidly growing, award-winning B2B tech unicorn with an ambitious mission to revolutionize the payroll & payments industry. With over $400M raised from multiple tier-one investors, our innovative technology provides a comprehensive solution for managing global workforces, encompassing everything from hiring and onboarding to managing and paying employees in over 160 countries.
We are looking for a hands-on GTM Engineer to help make our Go-to-Market engine smarter, more efficient, and more effective. This role focuses on removing manual and administrative work from GTM teams, enabling humans to focus on strategy, creativity, and decision-making while systems handle execution and scale.
The GTM Engineer designs and operates HubSpot-centered GTM architecture and AI-powered automation that improves speed, accuracy, and scalability across Marketing, Sales, and SDR workflows.
What You Will Do
We are looking for a hands-on GTM Engineer to help make our Go-to-Market engine smarter, more efficient, and more effective. This role focuses on removing manual and administrative work from GTM teams, enabling humans to focus on strategy, creativity, and decision-making while systems handle execution and scale.
The GTM Engineer designs and operates HubSpot-centered GTM architecture and AI-powered automation that improves speed, accuracy, and scalability across Marketing, Sales, and SDR workflows.
What You Will Do
- Own day-to-day administration, configuration, and optimization of HubSpot across Marketing and Sales use cases
- Design and maintain GTM system architecture, including data models, lifecycle logic, routing, scoring, and automation frameworks
- Build, operate, and continuously improve AI-powered workflows that reduce manual work and increase GTM velocity
- Implement advanced automation using tools such as Clay, AI agents, and workflow orchestration platforms
- Integrate HubSpot with Salesforce and other GTM systems to ensure reliable data flow and process consistency
- Automate enrichment, qualification, routing, outbound support, and handoff processes across the funnel
- Monitor data quality, automation health, and system performance, proactively identifying and resolving issues
- Document system logic, workflows, and automation patterns to ensure maintainability and scalability
- Continuously experiment with new AI and automation approaches and apply them to practical GTM use cases
- 3+ years of hands-on experience in Marketing Ops, RevOps, GTM Operations, or Growth Operations in a B2B SaaS environment
- Strong, practical HubSpot administration experience, including workflows, custom objects, lifecycle design, and complex automation
- Proven ability to design GTM architecture, not just execute isolated automations
- Very strong experience with AI-driven operations and automation, including:
- Clay or similar data orchestration platforms
- AI-based enrichment, scoring, routing, or outbound workflows
- Multi-step or agent-based automation setups
- Working knowledge of Salesforce CRM and HubSpot–Salesforce integrations
- Familiarity with the broader GTM tech stack such as Zapier or Make, ChiliPiper, enrichment tools, ABM platforms, and Jira
- Strong analytical mindset with the ability to translate GTM problems into scalable technical solutions
- Comfortable working independently in a highly hands-on execution role
